I know it is a very discouraging situation.
You have managed (with a lot of effort) to bring him into your territory. He is sitting with you, very close. Calmly, you tell him everything and finish.
Then comes one of the most important moments of the process: your reaction. Y…
…it’s okay.
He gets as excited as when a traffic light turns red.
You may not have lost all their trust, but you have lost their attention and, above all, their enthusiasm.
This is a dramatic and difficult moment to fix.
From then on, you don’t shut up.
You try to make up lost ground but it’s too late.
You have disappointed him.
I expected more from you and your company.
You get up and leave. And you, you lament again for not getting it right.
Well, you see, that terrible moment, it can be otherwise.
At the beginning we thought that when we delivered our work everything was already done, but it was not. The most important thing was missing:
Your customer’s reaction after watching the video.
Suddenly, magic happens and… zap!
Something changes in your client’s face.
His neutral face becomes friendly. He even breaks into a faint smile.
He turns and looks at his partner. You both want to find out if you are feeling the same thing.
Your client has unknowingly started to generate lots and lots of endorphins!
Remember:
you don’t pay for the work it takes to make a quality visualization,
but for the effect it produces.
In the past, have you experienced a similar situation, and did you resolve it?