When your customers enter your office, they do so with excitement but also with fear.
They are little lambs and your welcoming smile gives them respect.
An unbalanced power situation is perceived.
They “have” the money and you have the apartment. They will be enslaved for life so that you can get rich.
Yes, I know. Your margins are getting smaller and smaller, but they see it that way and you have to understand that.
If I ask you, developer, I’m convinced you look more like a lion.
You like to be territorial and aggressive in seeking opportunities, but you don’t plan to devour them.
Empathy. You have to put yourself in their shoes.
Understand that situation and balance it, It is your obligation. Not so that the Promoters Association becomes an NGO and you get the Nobel Prize for Friendship.
You have to do it because it suits you.
If they see that you care about them from minute 1, you balance the situation.
If you approach in a friendly, natural and generous way, it will improve your image and your brand.
This is just an example, but if instead of showing them the project with “just enough” images, you sit them in a comfortable chair, turn off the lights and press “play” on a quality video, the whole process will unfold as I am telling you and, in addition, it will be much easier to close the sale sooner and better.
Wouldn’t you prefer to be perceived more as a panda bear?
Honestly, what do you do to balance this situation?