(article previously published in May 2020)
When you’re limited, you have to play within those limits. Dennis Rodman did that perfectly. He wasn’t a technically outstanding player but he didn’t give a ball away. Here you can see some examples if you don’t know him.
We’re all sick of the fucking virus.
I don’t know about you, but I have gone through two clearly differentiated moments.
The first one was angry. Anger with the situation, with the change of plans in a year that had started so well. Then, I focused my anger on the politicians who were not giving a damn. I was very critical and expressed my frustration publicly.
Unfortunately, the anger, far from subsiding, was getting stronger and stronger.
So, I decided to stop.
…
I reflected. I came to several conclusions that, to be honest, I don’t want to dwell on. I entered a self-destructive loop.
It was not going to solve the problem and it was wasting my energy without obtaining positive results.
Activate the second moment, needed to cut to the first.
As much as possible, I closed the channels that told me about the virus. There was no good news, and what news there was made me angry.
That simple decision changed my daily life.
Yes, I closed my senses to the virus.
You can’t imagine how my attitude changed.
TIME TO GET DOWN TO WORK
I won’t be the one to tell you the well-known method to achieve results.
It has served me wonderfully these days and is giving me results but you….
Have you set yourself a goal?
Do you have a plan to carry it out?
Have you started to develop it?
Do you follow it to the letter?
Have you even succeeded yet?
If the answer is yes, you know : you have to set a new target.
This is the cycle of people who succeed in life.
You may have done this process in the past, but of course, now, circumstances have changed.
You have to play within the marked limits.
The conditions for reaching the last step have changed.
YOUR OBJECTIVE IS THE SAME BUT... YOUR PLAN?
Your goal remains the same: to sell apartments.
But, your plan, can it be the same?
I’m sorry to take you out of your comfort zone, but the answer is no.
The virus is likely to be a temporary problem. They also tell us that, when it goes away, it may come back. It may even come back mutated.
Their emergence has brought about many changes and we must adapt.
Mutate to fight it entrepreneurially.
Construction has not stopped. It may have slowed down, but we all know that it is an engine that will not stop.
It is likely that your project is finished and it is obvious that now, right now, is not the time to sell. It’s a pity because spring is the best time to do it.
So, what should you do? what should you do?
It is clear: be prepared.
You need THE plan, a new plan, and that’s where we come in.
Tell me what you are thinking.
Do you have your plan? I’d love to hear about it. In the meantime…
I HAVE A PLAN FOR YOU
One of your most effective tools cannot be used at the moment:
Physical proximity to your customer.
You can no longer captivate him with your eyes and your smile.
Nor can you convey confidence with your magnificent sales room.
Even if you had it, you can’t show him that show apartment you worked so hard to prepare and furnish.
Your customer, NOW, primarily values two things above all others:
May you be USEFUL and,
That you provide SAFETY
Achieving their trust requires a more impersonal, arms-length relationship.
To achieve the same results as in the past, you need quality and very persuasive tools.
As I commented in my previous article:
“Your new sales room is your customer’s living room.”
It is because:
1. It is a place where you feel safe.
2. Avoid proximity to other people
3. You are not pressured by the seller.
You need to give him information and data but, above all, you must excite him.
Enter his heart because (and I will not tire of saying it) that is where decisions are made.
If you have finished your project and you are not going to be able to sell for a few months, you should prepare your “distance selling tools”.
Without a doubt, these tools must have two main characteristics:
They must be VISUAL and, also, INTERACTIVE.
That is to say, IMAGES very well chosen, of the most suggestive points of view of your project. Those in which your “product” looks like no other. We have to get your client to move to his new home for a fundamental reason:
“Buying a home is part of the emotions of your life.”
As happens when we contemplate a painting, the mind begins to imagine. We soak up the magic of the image. The part of the brain that is in charge of emotions is activated and your client begins to evoke, to dream, to aspire to that better future.
When we watch a movie, something similar happens. The making of a VIDEO of your project not yet built, transmits security to your client and is useful to help him to project himself in the future, to see himself in his future house.
Don’t hesitate: video is the most effective tool to achieve this.
Our clients don’t come back to us just because we made a cool movie of their project.
They do so because it has produced a return for them, because it works because it works, because they sell faster and better.
The 360º IMAGES are a step further. They allow your client to interact with the space freely. They decide where they move. That fact gives them confidence, they believe what they see. They handle it in a simple way. It is perhaps the digital tool that best “replaces” a real view of the home and, in these times of social isolation, that is priceless.
Our team is ready to help you get everything ready.
Let’s talk about your plan and how we can help you. If we put it into action, you’ll be ready to persuade your client. When you can, you’ll close the deal in person.
But, in the meantime, you have to get into his living room to get to your heart.
We have been helping developers like you all over the world for more than 30 years.
Do you want to have a good plan and not give a ball away?
Shall we talk?