PREDICTION 1 > VIRTUAL AND AUGMENTED REALITY
Virtual and augmented reality have been gaining ground in the real estate market in recent years. These tools allow clients to “visit” a home before it is built in a very immersive way. The client goes from being a spectator to the protagonist of the visit.
According to a study by the National Association of Realtors, 77% of clients prefer to view a property in virtual reality before visiting it in person.
In 2025, virtual and augmented reality are expected to become even more popular. According to a Zillow study, 44% of homebuyers used virtual reality to view properties in 2020.
PREDICTION 2 > INCREASE IN DEMAND FOR VIRTUAL TOURS
By 2025, demand for 3D virtual tours is expected to increase significantly, as buyers seek safer and more convenient ways to “explore” their future home. It is an intermediate stage between video and virtual reality. The customer interacts with the virtual spaces but without the need to wear any gadgets.
According to a study by Matterport, a leading 3D visualization company, 95% of homebuyers are more likely to call a developer offering 3D virtual tours, and 92% say they would be more interested in buying after seeing a virtual tour.
PREDICTION 3 > VIDEOS AND IMAGES
Videos and images will continue to be the primary tools for apartment marketers. They will remain so for two reasons:
- The customer is not yet accustomed to putting on virtual reality glasses. The experience, in most cases, is not as pleasant as one might initially assume. In addition to requiring complex technical support, it sometimes even causes dizziness. Obviously, this effect does not predispose people to buy.
- On the contrary, the observation of videos and images on a screen is a process to which we are all more accustomed and which we find more friendly. It allows a sensory proximity more advisable to predispose the customer to the purchase.
According to an Inman study, 54% of homebuyers said they would like to see a video of their future home before deciding to buy.
PREDICTION 4 > DRONE
The irruption of the drone in the visualization scene has “given wings” to see the future promotion from angles previously unreachable if you did not fly with a helicopter. Now the process is much easier.
It allows the insertion of the future promotion by means of video montage techniques.
You convey more confidence to the prospective buyer.
If you want to take your visual marketing strategy a step further, give it a spin.
We are waiting for you and we will advise you on what is best for your promotion.