"We have photographed the non-existent, for over 25 years"

I no longer be 50, I live in Saragossa, halfway between Madrid and Barcelona, with my wife and two children.

I studied Architecture and I am an inveterate entrepreneur of the 3d world.

Direct, transparent and always ready to listen, I am specialist in helping developers and architects to better sell their projects. I have done it for 25 years and I still do.

In addition, now, I will share my knowledge on the blog to help in strategy and marketing issues.

I have done it in my business with very few resources and I want to share it with you.

I am in full international expansion with more than 300 completed projects and 120 satisfied clients in real estate companies, architecture firms, advertising agencies and public institutions worldwide.


My name is Juan Gayarre and I am intensely committed to guide developers like you to achieve two aims:

Feeling comfortable selling and
making your client happy…

… to own the business of your dreams and enjoy the expression of your satisfied client.

If you are looking for a company who can guide you to tackle:

the sale process more effectively enjoying it at the same time,
Causing more determination and confidence in your client…

you found it!

With more than 24 years of experience working with incredible clients with similar concerns and guiding them to achieve their goals successfully, my mission and commitment is:

convincing your client, seducing him to lead the sales with less effort.

Our clients love all the attention to detail in our works


Our journey to become “effective dream creators” came shortly before beginning to study Architecture.

My best friend’s mother insisted that I should paint, not study Architecture.

Finally, I do both : I “paint architecture”.

I help my clients to sell their real estate development and,


Our clients share outstanding opinions about how our job has influenced the success of their lives and businesses.

Similar benefits are waiting for you when you decide to work with us

We love our job and we enjoy it. It is evident in the results.

There are many differences with other companies. Perhaps the key to our excellent results resides in that we always give more than what the client needs.


  • “The architectural visualizations of Juan Gayarre are an efficient and decisive tool to explain a project, and achieves high-quality results in a short period of time.“

    — Enric Batlle, BATLLE i ROIG ARQUITECTES —
  • “Juan Gayarre, architect and expert in architectural visualization, has been decisive in terms of expertise and quality to many of our projects that have needed to incorporate audiovisual productions related to 3d-graphics architecture.
    We have worked together in projects for the Government of Aragon, Zaragoza Expo or the Government of the Balearic Islands.
    The results have always been excellent.”

    — David Puig Amorós, 023 CONTENT & MEDIA —
  • “Juan is a professional very demanding work, able to interpret and translate quickly and efficiently, through images, the ideas that give value to a project.
    His attitude in the team work is proactive, and their contributions in the management of projects very valuable.“

    — Agustín Miranda, Architect associate b720 arquitectos —
  • “In all the works that we have counted with the collaboration of Juan, the excellent quality of the images,
    as well as his contribution and his architectural vision to highlight the most interesting values, were determinants in the diffusion of the projects success.
    No doubt GAYARRE infografia is one of the best companies that exist in our country in this area.“

    — Antonio Buendía, architect at Exedra arquitectura —
  • “Working with Juan Gayarre forces you to further define the project and rethink space and architectural project´s aspects previously defined.
    The crisis and internal discussions which come up through his work in high definition, allow progress through questioning continuously the decisions.
    Undoubtedly, his work complements the architect’s design process and becomes a key instrument of project development at all levels.”

    — Francisco Lacruz Abad, architect at BernAbad —
  • “Zaragoza has many great people who are extraordinary professionals. I have been fortunate to meet a good number of them in the development of numerous urban, cultural, and environmental projects.
    Today I want to single out Juan Gayarre whom I met ten years ago as a result of his architectural visualizations. I wondered then what was the secret that made his images so seductive. I soon realized that it was not so much the sophisticated computer processing of graphics used masterfully for the management of space, like a good architect, as the aesthetic quality of a sensitive artist. In a recent message he told me that he had received a blog from the three kings.
    I rather think that the three kings have given us the blog of Juan Gayarre.”

    — Francisco Pellicer, alma páter Expo ZGZ 2008 —
  • “Quality, professionalism, respect and trust.” That is what inspires Juan. When you start a project with him, you know you will be fine.
    The impeccable work, the order understood and the deadlines complied.
    What more could you expect? Expensive or cheap? That is always relative, right?”

    — Silvia Hernández, Accounts Director at Bassat Ogilvy Comunicación —
  • “In the daily competitiveness the choice of a project is decided by small differences:
    Juan offers the added value of combining art computer graphics and architectural culture.
    He also allows us to enjoy the increasingly rare pleasure of working with a gentleman. Thanks Juan.”

    — Jaime Macipe, architect —
  • “Juan is firstly my friend and I am proud of it. Second, an architect with knowledge and sensitivity.
    And finally, an excellent professional in the concerned work of the architectural visualization.
    Architectural visualization is not just a material to teach but also to work and develop the project. Working images with a good architect is to receive a fresh look, intelligent and knowledgeable, which corrects and advances the proposal. We collaborate on the project’s Paseo de la Independencia, a complex and controversial project due circumstances beyond architecture. Initially, the City Council commissioned some images to another team that couldn’t explain the change of character of urban space, switch it to a pedestrian only area. It didn’t help, quite the contrary. With the reform of the project and being conscious of the need to anticipate images that as well as truthful, could capture the atmosphere we wanted, we could count on the urgent work of Juan.
    Their perspectives and animations did manage to reflect what really was going to be and feel.
    Later, we worked again at the Parque del Agua, a work which for us was a big step in scale.
    I thanked him for his work then which facilitated our own and I take this opportunity to thank him again.”

    — aldayjover, architecture and landscape —
  • “Gayarre always knows how to convey not only the architecture but also that something else that we seek.”

    — Jesús Andreu, General Manager Sacyr-Vallhermoso Aragón —
  • “A good architect and a wonderful architectural visualizer united in one person, it’s ideal to do a great job. My experience with Juan Gayarre confirmed it.”

    — Ángel B. Comeras, architect —
  • “Juan is an architect who has a sense of proportion. His experience is extensive and varied. As the creator of virtual realities is unique.
    His work speaks works for itself, images become reality. He is a good listener, patient and above all in love with his work. TRY IT.”

    — Ángel Farinós Said, architect —
  • “The complement of architect and expert in architectural visualization together with his patient and affable nature make the projects of Juan Gayarre and working with him always pleasant and safe. Quality, reliability and “savoir faire” define Juan. “

    — Anna Boneta, Benecé Produccions —
  • “I think your company is very professional understanding the requirements posed by us, complient with deadlines with excellent graphic results.
    In some situations the barrier to hiring you can be the amount of your fees charged. Good luck and I hope we can continue working together.”

    — Belén Gómez Navarro, architect —
  • “Amazement is the result of his work. He combines with his architectural visualizations something so difficult and so precious to the imaginer: the moving of his creation into the plane of reality, allowing and creating crisis situations during the making of the product like a trained outside observer.
    He is the best real estate publicist I know.
    Efficient artisan, talented artist.
    This is Juan Gayarre.”

    — Carlos González, Engineer. Master ETSAM Real Estate —
  • “Juan Gayarre excels in the field of architectural visualization.
    He studies carefully the project, he capture its essences and displays them with a realism that will make many believe that the building has already been built.
    The cost reflects value for money, compared to the results.”

    — Carlos Turégano, architect —
  • “Experience. I met him when still no one was devoted to architectural visualizations. Since then, over twenty years, he has not ceased to surprise us with a constant evolution and creativeness, both in the processes and outcomes.
    Capacity. Juan Gayarre is an architect, a good architect. That makes the dialogue fluid and concise. The objectives focus quickly. In his work, the relationship between the scale and proportions and between objects and architectural elements that are made as well as those involved in the composition, are perfectly compatible and express potentiality in its virtual constructive. Graphic creativity, knowledge of materials, tasteful use of graphics and the choice of the best frames are excellent. The architectural proposals in its expression representative display his best qualities.
    Serious. The meeting of deadlines, maintaining budgets and meeting expectations have been amply satisfied in all of the many jobs that Juan Gayarre has developed for our study.”

    — Julio Clúa Martínez, clc arquitectos —
  • “Juan Gayarre is a good architect. His work simplifies the transmission for non-experts and experts of our projects.
    It reflects not only its appearance but it captures its content and meaning, so that the images offered respond to the idea of the client. That safe effort for the client but also disappointments when the job does not respond to what you think. It’s expensive, yes, but it is good and serious in their contracts. There are no risks and it saves time and effort achieving excellent results. Does that not deserve to be compensated?
    I think in the twenty-first century we must focus on quality and pay for products that have it and that is the case with the work of Juan Gayarre.
    It is a pleasure and an honor to have worked with him.”

    — Mª Pilar Sancho, General Director at Zaragoza Alta Velocidad 2002, S.A. —
  • “I started working with Juan Gayarre moved by the quality of his architectural visualizations.
    I hardly knew him personally but I happened to see some of his works and I found them interesting.
    Now, over the years, the reason I keep going to his studio is another, it seems a luxury to me to work with an architectural visualizer who understands you and sees the architecture from your own perspective.
    When you present him a job, you discuss architecture with him and when you see the result, you realize that you both have been moving in the same coordinates.
    I think his work has some input from Catalá Roca, being able to reread, stress, rediscover, surprise … “

    — Daniel Monfort, architect —
  • “The experience, his studies as an architect, the craft and the enthusiasm with which he faces the job converts Juan Gayarre into a great professional.
    His work is associated with quality and architecture and he is committed and rigorous to both, in his projects and in his collaborations with others to which he brings his wit and ability, achieving splendid results.
    A pioneer in architectural visualization in Zaragoza, he is able to excite with his images both to professionals and clients, transmitting perfectly the constructive reality after a careful process of debugging on the initial draft, coming up with the spatial qualities, formal and constructive of the project, allowing a great safety before it is built.
    Our relationship and personal experience allows me to recommend Juan for any job that he is selected.”

    — Emilio Rivas, architect —
  • “Juan Gayarre is a wonderful architect as evidenced by the many awards got in architectural competitions.
    He is also the best professional I know in the field of photo-realistic architectural renderings.
    He has been able to represent our projects masterfully, obtaining the best possible views.
    His images and atmosphere are great, not to mention the representation of water surfaces that give off moisture and those disturbing blue skies.
    He is extremely thorough, so much that the photos of people who are inserted in his perspectives are natives of the place where it will be build the project and, above all, always meets the deadlines of the order.
    I look forward to work together in our future projects.”

    — Fernando Tuesta, architect at PRONISA Construcción y Promoción —
  • “The architectural visualizations produced by Juan Gayarre for our study have been always of outstanding quality.
    And not only for the strictly visual aspect, which is always amazing, but also for their ability to quickly grasp the essence of each project and to enhance the virtues of each proposal, providing ideas that enrich our projects.”

    — Javier Belda, architect —
  • “Juan Gayarre displays an unusual energy in all his projects. Sometimes working with him is like being exposed to the force of a storm without having taken the precaution of putting on a thick sweater and a raincoat tightly enough. The runaway wind, the thick curtains of water swooping down on a distant somewhere up there in the sky, the darkness that obscures everything and, above all, the supernatural roar of thunder and lightning canceling any sound perception. In these circumstances one seems reduced with an oppressive sense of unease that recedes as the storm loses strength and we regain control of our senses. When the sky regains calm and the waves are again meek lambs playing in the blue distance we realize that the intensity of Juan is almost a virtue rather than a defect.
    When the sun shines again and the wind pleases our ears with their soft sound, then are best appreciated his extraordinary abilities.”

    — Jesús Cirac Febas, Orberiber-Iberentorno —
  • “The Juan Gayarre´s architectural visualizations are able to express beyond the reality that is implied in the graphic documentation,
    the depth and the feeling that the architect prints on his work.
    Therefore, the perspectives of Juan have the gift of making the buildings talk and the man listen to them.”

    — Jesús Marco, architect at ama —
  • “Meeting Juan Gayarre was a surprise … an architect representing graphically the future with an impressive reality almost photographic and with a computer … it was at the end of the last century when hand-drawn perspectives and models were still the typical normal everyday procedure … still.
    Gayarre was the future … and has been … today he is the present. But today he is ahead of the common and usual … and so he is distinct and continues to stand out and to surprise because his tools are not only managing the best 3D programs but he is a photography lover, his choice of frames and lights, his knowledge of reality construction, of the materials and shapes, his innovative design … every time he creates a job with his sophisticated equipment it is deservedly the best. Working with Juan is easy … he quickly formed a team of architects that seemed to have always been working together …
    I have only one misgiving … to not have worked on many more occasions with him …but I take comfort in the fact that I can still do so in the future.”

    — José Antonio Aranaz, architect at Aranaz and associates —
  • “I have been working with Juan Gayarre for more than 15 years in communication projects for urban housing developments.
    Furthermore, for almost 10 years we have shared office space and, of course, many hours together in each other’s company.
    Throughout all this time working with him I have come to understood the dimension of the concept “commitment to excellence.”
    Far from taking a feeling of self satisfaction in which he could have been felt entitled, Juan continues to study, research, test, analyze, observe, think …
    to make things better every day.
    When I think I’ve finished a job, I remember John and I put it through stressful situations trying to improve it, looking for a quality bonus. Thanks for everything.”

    — José Ramón Mañeru, Mañeru & Associates —
  • “It’s a privilege to have at our disposal the latest and most breakthrough graphics technology in architecture thanks to Juan Gayarre.
    Impeccable work even in the smallest detail. Being an architect allows him to quickly understand spatial concepts. His experience as a project architect lets him see immediately the structural characteristics. His exquisite treatment creates a fluid connection and communication. All this is very difficult to combine with other specialists, it is essential for transferring the “thought” to an image that reflects it with high fidelity, getting the best end result desired,
    which is what Juan achieved systematically in his work.
    Thus, his architectural visualizations become more than just images, serving as a valuable tool that helps improve the project.”

    — Juan José Malo, architect at Diputación Provincial de Zaragoza —
  • “I’ve known Juan professionally for a long time.
    He was a pioneer in these matters and in 1997 I would say he was the only one in Zaragoza and in Aragon that was able to give his work an architectural or urban dimension that other visualization professionals did not know how to capture. He is an architect of the highest calibre that dominates the computer technology to serve the project in question, helping the designer and the public or private developer to improve the initial product. But in addition to adopting pioneering technology, his level of commitment, improvement and innovation is significant and you only need to check his work on his website or in his blog, which I recommend to everyone who needs to “see what isn’t still there” … .
    My personal experience with the work I’ve entrusted to him, which had a clear advertising and commercial component, allows me to ensure that the effectiveness of his architectural visualizations is very high and achieved the purpose for which it was intended, so it was a very profitable investment resulting in a good job that also improved the initial project and helped its viability. He ultimately helped us to see finished what did not exist … except in the images created by Juan Gayarre and that finally became a reality.
    Thanks to a good professional, one that does not disappoint.”

    — Juan Rubio, architect Jefe Área Rehabilitación Urbana en Sociedad Municipal Zaragoza Vivienda —
  • “We, as constructors, wanted to show to the future client, visually, how was going to be built his building from the site in its initial state until the delivery.
    We needed a construction professional and also an architectural visulization expert. Juan Gayarre meets both requirements, he is a recognized architect and he knows how to make an architectural visualization that captures what the client wants to see in a realistic way. His architectural visualizations are taken from actual site visits where a camera was shooting during the building construction process. In view of the results obtained with the snapshots, we took another step and connected everything, which resulted in a small video where you could see the building growing.
    The result was spectacular.
    The customer could see his building constructed and completed before starting the work.
    Congratulations to Juan, he showed our future customers how the building was built from the perspective of a constructor because so far they had only seen architectural visualizations of the finished building.”

    — Pedro González, Technical Director at Conavinsa S.A.U. (Grupo Prainsa) —
  • “From the genesis of what was once the Consortium Pro Expo Zaragoza 2008 until today, I have had the privilege to participate performing the duties of Head of Communications and Press for over ten years in what has undoubtedly been one of the biggest successes for the city of Zaragoza in several respects.
    I have witnessed various jobs required prior to the submission to the International Exhibitions Bureau in Paris and Juan Gayarre has been working together to apply his architectural knowledge to the architectural visualization to realize the success of the spanish candidature in the international arena.
    I believe that little more needs to be said.
    Thanks to the works of Juan Gayarre that are filled with pride of the urban development,
    the meander of Ranillas that is in Zaragoza and Spain will be remembered.”

    — Ricardo Martín Tezanos, Communication Manager at Expo ZGZ Empresarial —


“Turning my way of selling in something easy and effective”

“Feeling comfortable selling”

“Making my client happy, whether buying or not”

“I want to ennoble my brand with your films”

“I want my clients to dream with their future flat”

“I need your help to achieve the confidence of your client”

5 things about GAYARRE infografia


We are your best help to sell.
We are endorsed by real estate successes in which we participated. Your satisfied client is our success.

We raise the level higher than you.
Our obsession with perfection is almost sickening.

Our films accelerate the sales process.
When you deliver the flat to your client, do you remember his happiness face?
We also provoke it but before the first stone.

We love showing your project from its best angle.
Your expectations will be exceed, for sure.

We photograph the non-existent.
Your client will fall seduce.

If you expected a more traditional résumé, you can find it on my Linkedin profile. Juan Gayarre Linkedin profile.

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