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5 things to consider in your images for a contest

When an architect is presented to an architectural competition, a process that has nothing to do with the development of a project is activated. The technical development of the project is a more automated process. To take part in a competition is something that comes from the heart. It is comparable to the birth of…

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The 5 advantages of making a good movie of your project

Each moment in history has had its preferred communication medium. From the “word of mouth”, the press, radio, television and now the Internet have all been means to receive and transmit information. Today, in a situation where you prefer to pull instead of pushing (pull vs push) when receiving the information, the video has become…

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7 Key ideas in order to not run out of your budget with architectural visualizations

In any contractual relationship, there is no problem if there is good will on both sides. The problems, if they arise, are easier to solve if everyone has a predisposition to be fair and assuming its part of responsibility in the process. This situation, unfortunately, is not as common as we would like. These are…

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Is the render good for Architecture?

Is the pencil good for Architecture? Is the computer’s use good for Architecture? They are TOOLS.   What are the plans? Are they technical or artistic documents? Progress in the development of an architectural project was marked, in the late 80s, by the incorporation of computers to the studies. There was reluctance, but, gradually, all…

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The 5 main social media mistakes Real Estate Agents must avoid

Social media is not the place to sell houses. So, why do I mention it? I mean, in the social networks you’ll never close the sell. They help you to sell, the same or more than in other more classical channels. PATIENCE – OPPORTUNITY – AGILITY   You, real estate developer, have to play whit the combination…

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5 keys to choose an architectural visualization company

A very important part of the success or failure of a real estate marketing campaign can be related with the choice of the architectural visualization company. The images or even animation done by this company, will be the primary base of your communication. When you want to close the most important “purchase” of your clients,…

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Making of 6th Render Party Rendering Competition

INSPIRATION Once we have chosen the point of view and the aspect of the scene, we set out to search for reference images, which help us to get, as close as posible, the final idea. The fundamental keys of our image were the deterioration and the abandonment of the place. We are looking for images…

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The illusion of using for the first time a house

It is, without doubt, the most important purchase of your life. Some lucky people may dream about the project of a detached house. 3d architectural visualization allows the future buyer dreams twice: the first one when the virtual project is shown. The second one when the house is delivered. Benefits: branding The developer who understands…

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Lights and shadows of Vray

Vray is a rendering engine, not a program Many times they have asked us how we perform our mages. The quality of them does not only dependent on the program but also on the render engine. It is the software that generates the necessary calculations to get the final image. Formerly, each program had its…

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The confusion of the term “infografía 3D” in Spanish

Languages and translations It happens sometimes. Normally backwards. I refer to the translation of a term given to another language. In English, it is very accurate, is clear: “architectural visualization”. Even its literal translation is very enlightening: architectural visualization or visualization of architecture. However, Spanish speakers in general and the Spaniards in particular, we have not…

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