Your customer wants to be treated like Julia Roberts in “Pretty woman” (the second time in the store).
Today I take the risk of giving you my view on future trends in emotional real estate marketing.
This type of marketing seeks an emotional connection with the client during the whole process to convince them that your apartment is their best option.
I believe there are five trends to achieve this:
CUSTOMIZATION
He wants to see that you treat him as if he were your ONLY customer. That you listen to him before you speak. That you understand what he is looking for and, only then, put it on a platter.
This treatment must be present before, during and after the desired sale.
VIRTUAL REALITY
Although, technically speaking, it needs more development for the experience to be satisfactory, there is no doubt that it is an exciting experience.
It is an IMMERSIVE experience in which the customer sees himself inside his FUTURE HOME and that excites him.
ARTIFICIAL INTELLIGENCE
It has to be a tool that helps YOU. Your customer will notice (they don’t know how) that you have discovered their needs (by legitimately tracking their searches).
YOU WILL ANALYZE
the results that AI will do for you and reach conclusions. There is nothing emotional about its use, but the proper use of its results does OPTIMIZE the marketing and sales processes.
SUSTAINABILITY
I don’t know anyone who doesn’t boast that their house is sustainable and was also built that way.
Wear the green MEDAL and you are sure to connect with your customer’s values.
COLLABORATION
Understand your work as collaborative beyond your company.
If the client notices that you are actively collaborating with the architect, the decorator, the supplier of materials, sanitary ware, etc.
he will see that you are LOOKING FOR THE BEST FOR HIM.
And that, no doubt, will also bring you closer to him emotionally.
How do you see it? Are you up to date?
What actions have you implemented in the past?